Samsung vs. Apple

I wrote this for all my friends who are either Apple or Samsung fans.

I own an iphone 4s but I love Samsung‘s collage of commercials over the last few months.

This ad was particularly good because they injected sweet musical love of Curtis Mayfield but it was that intimate connection of the everyday kind of person with Lebron that made this add so appealing. As you saw a superstar athlete acting more like the average consumer than perhaps what you would assume to be the life of a millionaire celebrity. This makes the viewer feel comfortable with Lebron. What the viewer internalizes is that Lebron is a metaphor for the phone itself. As he is adaptive in his roles, a leader amongst his peers, and a superstar in his arena of life, suggesting to consumers that “the next big thing” or Samsung’s phone which is “already here” does all these things.

Now compare this to an ad that failed to make a connection with its audience.

Apple has created some incredible ads in the past but they have simply missed the target in relating to their intended audience, which is why these ads were pulled from the net.

I’m not saying that I’m converting to Samsung but rather that a poor ad can create doubt within a consumers mind about the product they are subscribed to. Not good Apple… not good.


Tis the Season


Its the day before December 1st. Anticipation is too much! Family, Friends, Food, Memories, and well music. For myself nothing says more about the holiday season than all these things. A whole schwa-ck of feelings come back to me each and every year. Not that I’m any different than anyone else in Canada  but the nostalgia of good ole fashioned traditions are too much to live without. So I made a list of ten things that I’m thankful for, not to be a tear jerker but to encourage everyone else that follows the SM networks to consider how grateful we are to be living and experiencing whatever it is we do and ultimately to spread that festive cheer with everyone around you.

  1. Scary snowman
  2. Mistletoe
  3. Christmas Sweaters
  4. Classic holiday movie scenes
  5. Eggnog
  6. Surprise stocking stuffers… sad thing is I actually got this one year
  7. Awkward family photos… this isn’t my family just to clarify.
  8. The brilliance of marsh mellows on sweet potatoes
  9. My family, friends, and children
  10. And of course faces inspired by Christmas… “The Grinch Face”


Peace and love everyone.

Prepare to Blog!!!


I wanted to share with my followers what I do when I write a blog.

Here are some of my key practices.

Read, read, read. Don’t stop. Skim if it gets boring. Find the content. Pull it out. Conceptualize what the author is saying. Then move on and find something else to inspire the mind.

Music. I love music but it shouldn’t be a distraction. I try and get lost in it, which means I’m usually not playing anything with too much wordplay. Anything over 120 bpm isn’t ideal in my experience either. Find my study sessions on Grooveshark.

Stretch. Get up every time you have a brain drain. Get that blood going and do some serious stretching. Grab your toes if you can? If you can’t you might want to work on that. Regardless stretch!!!

Water before coffee. Don’t get me wrong, I love coffee especially in the morning but if caffeine is what gets you into your writing experience than it will also be what holds you back.

Read some more.

Know the audience. Most often I think of trending attitudes in my home town Victoria. I catch onto these by watching the news, reading local papers and magazines, viewing social networks, interacting with others and observing the world I live in.

What are some of the quirky things you do bloggers?

How probability has made the mask or the vaccine a reality for BC’s healthcare workers

I have spent the last week cooped up with my seasonal friends Nyquil, Tylenol Cold and Flu, and NeoCitran battling this year’s flu strain of headaches, nausea, sore throat, coughing, dry eyes, aching body, and congestion. Gross! So I confined myself to my tiny apartment to ensure that I wasn’t going to pass this contaminate onto whoever I came in contact with.

Your welcome Victoria… but what if it became mandatory that your occupation forced you to inject yourself with a flu virus. Well it is mandatory for all BC Healthcare workers to receive a flu vaccination.

In recent months Dr. Perry Kendall, BC’s Provincial Health Officer made it mandatory that all health-authority staff, physicians and residents, volunteers, students, contractors and vendors who come in contact with patients will need to get the influenza vaccine, or wear a mask during the flu season.

The policy was implemented after BC healthcare workers received some of the lowest rates (around 50 per cent) to participate in free vaccination shots. BC will also be the first province in Canada to implement the province wide policy.

Recent studies suggest that 50-60 per cent of “healthy adults” will be protected from the flu when they come into contact with others that have it when given the vaccinations.

And while it suggested that those given the vaccine aren’t likely to get sick from the vaccination the chances are still probable.

So what does all this mean for those healthcare workers?

That the chance of catching the flu is significantly decreased when given the flu vaccination, which will result in less over time paid to healthcare workers to cover the shifts of their fellow employees and a less likelihood that patients run the chance of catching the flu.

While this might sound great to someone not working in the healthcare industry would you support a mandatory policy that made you get vaccinated at your place of employment?

I am definitely not a health professional that analyzes stacks upon stacks of data in regards to the flu vaccination but I do understand how statistics can be used to suggest a relationship between one thing and another for the purpose of persuasion, and so I choose not to get a flu vaccination and supposedly increase my chances of catching the seasonal contaminant.

After all it’s my decision… well at least for the time being.

How do you make your message stand out? CONTRAST

If someone ever asked me at what element of design continually delivers a winning message for a split second I consider how appropriate it would be to play out a flash mob of Micheal Jackson’s Thriller before explaining the concept of … Contrast!

It becomes simple to see why contrast pulls your eye towards the message when you appreciate how to differentiate between what you don’t want your audience to see and what you do.

When placing two colors together notice how complimentary colors give the best visual contrast.  Be careful though although colors may be complimentary to one another they can appear to vibrate. This can easily distort or change your message. The best choice is to accent a main color.

A great way to tell if your contrast levels are accurate are to put your image into a grey scale setting, as suggested by William Beachy in Become a Master Designer: Rule Three: Contrast, Contrast, Contrast.

The following disco tech album by Parov Stelar reveals how using shade inside your color spectrum can further enhance your image with some appropriate shading.

What a sexy tune this is.