There is an intense campaign running in Australia in response to the epidemic of teen deaths related to crossing the road while listening to iPods. Apparently, it is a really big deal there.
I first wondered if the jarring nature of the images was the only thing that caught my attention, or if there was something else under the surface. I think it’s both. They are visually arresting, impeccably designed, and they reference images we have seen before.
Time spent travelling taught me to be uncomfortable wearing headphones while walking about; I felt like they dulled an important awareness of my surroundings, and the visible chords made me a target of theft. I don’t know about you, but I don’t enjoy being snuck up on.
I’m not the norm though, especially among my generation and younger. My people are the ones trying to get your attention: the hi-vis-vest-wearing-worriers who want people to check left, then right, then left again before crossing the street (although I can look the other way in regards to jay-walking). This Australian campaign is from my people. It is disturbing, but I gather that’s the point.
What do you think? Do these images reference TBWA/Chiat/Day’s iconic iSilhouettesi campaign?