TransLink spokesperson communication failures

Many mornings I’ve watched the bus pass me because of the full capacity on board and every time I groan about the incompetency of the bus system to properly organize a fleet of drivers. It truly makes me wonder what management is up to.

Recently TransLink found itself in the hot seat when a teenager in the lower mainland confined to his mobilized wheel chair was discriminated against on two separate occasions by public bus drivers.

On September 21st 2012 Parker was waiting for a ride to school at a stop with his aid worker when a bus driver stopped at his location. Instead of picking up all the riders at the stop Parker was left out when the bus driver closed the doors and drove away without letting him board.

His second encounter occurred just weeks later on October 3rd 2012 when the bus driver noticed Parker and blatantly drove by.

Parker filed complaints both times with TransLink and nothing was done until he went to the papers.

At which time the TransLink spokesperson Derek Zabel made the statement “Obviously we take this complaint very seriously” (Foy, 2012).

But does it seem that way?

According to Alex Honeysett of the Daily Muse, it is important to “always be as transparent and honest as possible” and to “always make sure your customers are taken care of” (Honeysett, 2012).

TransLink’s spokesperson Derek Zabel didn’t consider the most important audience in this entire debacle, their customer Brenden Parker.

Even though Zabel went on to make the statement that “this is priority one for us” (Foy, 2012), I have no doubt that TransLink’s communication department failed to do enough to rectify their wrong doings in the public eye.

TJ Nyce

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